OHCRN
Multi-Product Platform for Hereditary Cancer Research
OHCRN needed a secure, user-friendly platform for patients, administrators, and researchers, each with distinct needs. User research, journey mapping, and iterative design made complex registration, consent, and data entry manageable while staying PHIPA-compliant. The Participant and Admin Portals launched in December 2025, establishing clarity, trust, and accessibility for users.
PCGL
Shared Application System for Genomic Research
Building a shared platform for Canada’s genomic research ecosystem demanded tight timelines, multi-team alignment, and regulatory compliance. Focusing on interface clarity and workflow consistency, the design simplified a complex application process for end users. The platform successfully provided a scalable foundation while improving usability and transparency for researchers.
Food Network Canada
Modernizing an Iconic Recipe Platform
Faced with decades of content and declining engagement, Food Network Canada needed a redesign that balanced modernization with accessibility for loyal users. Research, persona development, and iterative wireframes shaped an experience that improved recipe discovery, clarity, and usability. The relaunch created a scalable, image-forward platform built to engage multiple audiences and drive long-term growth.
Slice
Repositioning a Legacy Media Brand for Gen Z
With video content being phased out, Slice needed a mobile-first editorial platform to engage a younger audience and support new revenue streams. User interviews, research, and iterative testing informed a redesign focused on content discovery, relevance, and usability. Within two weeks of launch, engagement metrics rose sharply, and the project won Gold at the Canadian Publishing Awards.
HGTV Canada
Adapting a Lifestyle Brand for Web Launch
HGTV Canada needed a fast-tracked website launch aligned with Food Network Canada, leveraging Slice’s existing platform while applying HGTV branding. Feature mapping, user surveys, and collaborative mocks ensured new pages met both business and audience needs efficiently. The site launched on time, delivering a mobile-friendly, brand-consistent experience.
Student Price Card
Reimagining a Loyalty Program
SPC aimed to create a consistent, engaging digital experience while introducing online-only offers and a digital loyalty card. Research with students, competitive analysis, and iterative prototypes guided the redesign from concept to MVP. The new platform clarified user flows, aligned teams on audience needs, and set the foundation for future growth.
