Tools: Sketch, Google Analytics, InVision
Deliverables: User Persona, User Journey, User Flow, Wireframes, Mockups
GOALS
Make all SPC platforms consistent
Improve user experience
Introduce online only offers
Create digital SPC Card
DESIGN PROCESS
This project was the first design project I was involved in as a UX designer. I had just completed RED Academy’s UX Design program and wanted to introduce the SPC team to design thinking methodologies and put the lesson I had learned into practice.
I had started this project understanding the problem by meeting with the executive leadership team and hosting multiple brainstorm sessions to help us completely reimagine the SPC program. I collected data from our competitors to get a better sense of what was already available to our users and how SPC fit into their daily lives. I was sent to campuses across the GTA to talk with students in person to gain further insights on what they expected from our app and website.
After preliminary research I developed a user persona and journey and introduced these UX artifacts to the SPC team. This helped our marketing and development team to understand who we were building a product for. I built an early prototype and conducted in person usability tests at university campuses; the insights we gained guided further iterations of the prototype until the team was happy with the MVP. Designs were handed off to the development team, and I helped answer any questions that came along the way.
